Browsing articles from "September, 2011"

Web Weaving…From the Big O

Sep 9, 2011   //   by michelleadiaz   //   Can You Hear Me  //  Comments Off

Ask anyone who knows me, I have NEVER been affected by the “O” factor.  (Not yet at least) and “O” as in Oprah, not Obama… HOWEVER, I am no ‘dumb dumb’ or as the recently ousted Yahoo exec Carol Bartz referenced, DOOFUS.  I do know this, when Oprah talks people listen.  Now in the case, because my passion is all about social media, I’m listening… And once again, what I hear is that Social Media as in Facebook was used to address her fans… Way to go FACEBOOK… Love it… With that said, read on – take notes – learn the way of the future.

Peace out.

‘O’ weaves Web
In hour-long Facebook chat, Winfrey is back

By MAXINE SHEN
Last Updated: 10:08 AM, September 9, 2011
Posted: 12:23 AM, September 9, 2011

Oprah Winfrey returned to the couch yesterday for the first time since her famed TV show ended last May.  The former talk show queen appeared for an hour on Facebook with a vintage performance that included Winfrey’s advocacy of daily meditation, what her legacy might be (too soon to tell) and the one interview she’s desperate to do.  For the record, it’s OJ Simpson. “I just want to hear him say he did it and I’ll be happy,” she said.  At least as important as the interview is where it took place — online.   The decision to appear on Facebook, instead of TV, to spread her positive energy message appears to be a way for Winfrey to increase her profile among social media users and to draw people to her new cable network, OWN, and her flagging Web site, Oprah.com.

SOCIAL NETWORK: Oprah shunned TV for her first appearance in four months and went online.

REUTERS
SOCIAL NETWORK: Oprah shunned TV for her first appearance in four months and went online.

The Web site has taken a downturn in visitor traffic since her afternoon TV show ended — with unique user hits falling by about half, from 5.1 million last January to 2.4 million in July, according to comScore.  Her popular site — which drew hits from cross-promotion on “Oprah” — was her big contribution to the fledgling OWN Network.  Discovery Communications, a 50/50 partner with Oprah, put up the channel — the former Discovery Health — and most of the start-up money for OWN.  Oprah had been invited to yesterday’s show by Facebook COO Sheryl Sandberg, dubbed the most powerful woman in Silicon Valley.  The wide-ranging live chat was conducted by Sandberg at the company’s Palo Alto, Calif. headquarters.  In the interview, Winfrey also addressed the topic of fear, saying that she “never had fear until I started [OWN].”  She added that part of her fear, in finding shows that “come from a space of truth and a space of light,” stems from “the fear of whether or not I’m ahead of my time,” she said, given the popularity of “lowest common denominator.”  “I fundamentally believe that people are yearning for something more,” she said.  “But if you look at what’s on television right now, it doesn’t look that way. The fear is, I hope I’m right.” As for being CEO of OWN, she said, “I’m very familiar with myself and what I can do, it’s very different choosing other shows and trying to feel, ‘Will this work?’  “It’s a lot harder than I ever imagined. If anybody asks if you want a network, think about that.”  Winfrey took questions from Facebook staffers as well as users.  She  also engaged in a lightning round of things that she prefers, picking tea over coffee, tequila over wine, the journey over the destination and thin crust over deep dish pizza.

Go to NY POST FOR ARTICLE: http://tinyurl.com/3dfk3qr 
And if you made it this far in the post…

doo·fus [doo-fuhs]
noun, plural -fus·es.
Slang . a foolish or inept person.

Managing Social Media

Sep 8, 2011   //   by michelleadiaz   //   Can You Hear Me  //  Comments Off

A little take from the experts @NYTIMES… All tools we like to use too! Wahoo

Taking Stock and Decluttering

By
Published: August 10, 2011

Suffering from social networking burnout? Here are some tips to help manage your digital life.

1. Take stock of the sites you have joined or may want to join. CheckUserNames will show you 160 social networking sites and search them to determine if your name or brand is available for an account or if it’s already been taken. (Sorry, John Smiths.)

2. Streamline. If you’re often logging into multiple social networks to repost the same content, sites like OnlyWire, Ping.fm and HelloTxt let you update several networks with a single mouse click.

3. Plan ahead. When using Twitter for business or personal brand building, you can write tweets in advance and publish them automatically at a later date with services like Buffer, SocialOomph, HootSuite, TwitResponse, FutureTweets and Pluggio.

4. Consolidate. Sites like Digsby and Netvibes reduce desktop clutter by providing a single dashboard to send e-mails and instant messages, and update all your social networks. If the only thing you want to open is your e-mail in-box, NutshellMail will take a snapshot of the updates on your social media sites (including Facebook, Twitter, Foursquare, LinkedIn, Myspace and YouTube) and send them to you in an e-mail digest. For those with multiple Twitter accounts, TweetDeck is a way to post from any of them using just one dashboard.

5. Create a landing page. If you’re on multiple networks, it’s probably because you want to connect with people. Sites like Retaggr and DandyID allow you to create a free digital business card and a Web page with links to all of your networking pages, blogs and Web sites. (This also helps keep track of your digital footprint.)

6. Tame Twitter. Want to remove your inactive Twitter followers? Nest.Unclutterer promises to do it for you. Searching for someone by name on Twitter is exasperating. You can save time and limit frustration by looking for them on Listorious instead. And if you are not using a site that automatically shortens URLs when you paste them into Twitter, download a browser extension, like Bitly.

7. Measure your progress. If you use social media to promote your business or brand, you can monitor how well you’re doing with sites like SocialReport, TwentyFeet and SproutSocial. To find out how influential you are, there are sites that assign ratings to people, like Klout and PeerIndex. Empire Avenue, which bills itself as “the social stock market,” looks at each of your social networks, assesses your level of activity and engagement, and then allocates you a virtual share price. Here, network management becomes something of a game, where users invest virtual currency in one another’s profiles.

8. If you’re committed to simplifying, do the thing that you may be avoiding: explore Google+. Mike Elgan of Computerworld said that the site has so many features, it can practically replace all forms of online communication. “Don’t think of Google+ as yet another social site to deal with,” he wrote in a recent post. “Think of it as the only social site you have to deal with.”

A version of this article appeared in print on August 11, 2011, on page E5 of the New York edition with the headline: Taking Stock and Decluttering.

Go to the NY Times and Check it out for your self! 

Peace out.

Social Media’s Growing Presence

Sep 6, 2011   //   by michelleadiaz   //   Can You Hear Me, Crazy Cool  //  No Comments

Just google ‘social media managment’ and you will see the hundreds of job postings that have sprung up in the last year alone.  Companies like Johnson and Johnson, The New York Times, Ogilvy, Anne Taylor to name a few. Notice the diversity in all of these companies?  In today’s Business Section of the NY Post – (my absolute favorite morning guilty pleasure), the following statement was made…

Nicole Miller has seen the future, and it requires logging onto the Internet.  The New York fashion house — which has hawked its designs for nearly three decades with chic ads in magazines like Vogue, Elle and Harper’s Bazaar — this summer abruptly shifted its entire marketing budget online, executives told The Post. Read more: http://www.nypost.com/p/news/business/fashion_forward_8WFoyMljErPqwQZRsYkznL#ixzz1XDa0sQBj

Designer Nicole Miller (above) is betting an Internetonly ad strategy will pay off in the long run for her popular fashion lines.

Okay people… Do you see what I see… Shifted its entire marketing budget online….. Let me say this again, shifted its entire marketing budget online… That is truly spectacular.  Just another confirmation of what direction businesses are going and staying ahead of the trend.  Need I say more?

Out and About in Amagansett

Sep 1, 2011   //   by michelleadiaz   //   Can You Hear Me  //  No Comments

Today, we worked with Skatemoderne. We learned about purples from Benjamin Moore. Art Spin is in… Check out all the rage Faux Shagreen – Amazing stuff… www.skatemoderne.com

I love working out in Amagansett becaue everynight is like this…

 

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